about us
Company Overview
Silk & Taar, established in 2024, is a luxury brand dedicated to bringing the timeless beauty of handmade Afghan rugs to homes across the UK and Europe.
Our mission is to redefine the perception of luxury by making these high-quality, organic rugs accessible to a wider audience.
Traditionally, Afghan rugs have been viewed as exclusive, high-end items. At Silk & Taar, we challenge this notion by offering premium products at a price point that opens the door to a broader market.
When you choose Silk & Taar, you’re not just purchasing a beautiful piece for your home—you’re making a meaningful difference in the lives of those who need it most.
Mission, Vision and Values
Mission
At Silk & Taar, our mission is to empower Afghan women through their timeless craft while bringing the vintage elegance of Afghan rug-making into the modern world. Our slogan, “Rooted in Heritage, Crafted for Today,” reflects our commitment to preserving Afghanistan’s rich weaving traditions and adapting them to fit contemporary lifestyles.
Each rug we create honours the past with its traditional artistry while being thoughtfully designed to complement today’s homes, making luxury accessible and relevant for modern living.
Vision
To become a globally recognized leader in the ethical sourcing and distribution of handmade Afghan rugs, bridging the cultural heritage of Afghanistan with modern living spaces around the world. We envision a future where every home has a piece of Afghan artistry, and where the women who craft these pieces are celebrated and economically empowered.
Silk & Taar is committed to delivering luxury that resonates with both elegance and integrity. Our approach combines traditional craftsmanship with a modern business ethos, ensuring that our products are not only beautiful but also ethically sourced and accessible to a broader audience. Through this commitment, we aim to redefine luxury, making it inclusive, sustainable, and deeply connected to the stories and lives of the artisans who create it.
Values
We believe in the concept of affordable luxury, ensuring that the beauty of handmade rugs is within reach of everyone. Our values are:
- Empowerment: Supporting Afghan women by providing them with economic independence.
- Craftsmanship: Honouring the artistry of these women through their traditional, handmade rugs.
- Sustainability: Upholding fair trade and environmentally conscious practices.
- Heritage: Celebrating Afghan heritage and ensuring its continuation through the global market.
Why Choose Silk & Taar
At the heart of every Silk & Taar rug is the story of the Afghan women who created it. Choosing us means you are choosing
Each purchase directly supports Afghan women artisans, providing them with an income to care for their families, many of whom live in conflict-affected areas with limited economic opportunities.
Our rugs are entirely handmade using traditional weaving techniques, resulting in unique, one-of-a-kind pieces that stand the test of time.
While handmade Afghan rugs have historically been viewed as luxury items reserved for the affluent elite, Silk & Taar has democratised this tradition, making these beautiful, high-quality rugs accessible to all.
We take pride in personally overseeing every step of the production process, ensuring that our artisans receive fair wages and that all materials used are sustainably sourced. We are deeply committed to ethical practices, which include a strict no-child labour policy. This ensures that each rug is not only a product of exceptional craftsmanship but also of integrity. When you choose Silk & Taar, you can purchase with a clear conscience, knowing that your rug is as kind to the planet as it is beautiful, and that it is created in a manner that respects both people and the environment.
You can contact us via social media, email or whatsapp
info@silkandtaar.com
+44 (0)7508 764428
LOCATION
London, United Kingdom
If you have any queries, you can use the form above to get in touch with us. Make sure to leave your email address and we will get in touch with you.
You can also chat live with one of our team members by clicking on the whatsapp icon at the bottom right of the page
Alternatively, you can visit our social media pages and send us message. Make sure to follow us and see all the new arrivals and rugs on sale